Professional Surveyor Magazine Print Advertising
2012 Ad Deadlines
|
| Issue |
Space
|
Artwork |
January
|
Nov 30
|
Dec 7
|
| February |
Jan 4
|
Jan 11
|
Aerial Mapping (Spring)
|
Dec 5
|
Dec 19
|
March
|
Feb 1
|
Feb 8
|
| April |
Feb 29
|
Mar 7
|
| May |
Mar 28
|
Apr 4
|
| June |
Apr 25
|
May 2
|
| July |
May 30
|
Jun 6 |
Aerial Mapping (Fall)
|
May 14
|
Jun 25
|
August
|
Jun 27
|
Jul 4 |
September
|
Aug 1
|
Aug 8
|
October
|
Aug 29
|
Sep 5 |
November
|
Sep 26
|
Oct 3 |
Red Pages
|
Aug 20
|
Sep 3
|
December
|
Oct 31
|
Nov 7
|
Aerial Mapping (Spring 2013)
|
Nov 13
|
Dec 3
|
Ad Submission Specifications
Send files as high resolution (300 dpi, CMYK) PDF, TIF, or EPS. Send them via email or upload to our FTP site (up to 10.MB); email Rachael for instructions. See below for additional technical specifications.
|
2012 Print Rates
|
| Ad Size |
1X
|
3X
|
6X
|
12X |
1 Page
|
$5,892 |
$5,619 |
$5,238 |
$4,965
|
| 2/3 Page |
$3,960 |
$3,734 |
$3,590 |
$3,311 |
| 1/2 Page |
$3,111 |
$2,936 |
$2,848 |
$2,616 |
| 1/3 Page |
$2,215 |
$2,112
|
$1,998 |
$1,833
|
| 1/4 Page |
$1,792 |
$1,694 |
$1,627 |
$1,494 |
| 1/6 Page |
$1,396 |
$1,329 |
$1,262 |
$1,154 |
Print Specs for full page ads: see below for additional sizes
  Trim size: (see image at right for document set-up settings using InDesign)
8.375" x 10.875"
Bleed amount:
.1875" [3/16"] *Please make bleed amount the same for all four sides
Safety Margins:
Entering these margins in the InDesign document set-up window will provide purple guidelines in the layout which can be helpful for visual reference. Critical elements (web addresses, legal disclaimers, logos, phone #'s, text) should not extend beyond this safety margin.
Left/Right: .25"
Top/Bottom: .3125"
Spreads:
Assuming the trim and bleed settings are entered in the InDesign document set up phase, there is no difference in initial settings for 2-page spreads. However, export a 2-page spread as (2) individual .pdf pages.
 Exporting as PDF: (see image at right)*• In the InDesign Export as PDF menu, select "Press Quality PDF". We are not too concerned about which "compatibility" selection is chosen.
• In the "Marks and Bleeds" tab, the only printers marks that should be selected are "Crop Marks."
• The crop mark "Offset" should be .1875"
• Select: "Use Document Bleed settings" [again, assuming the bleed tolerance was entered into the document set-up window.]
*These settings are for full-page ads. Ads that are less than full-page do not require crop marks or bleed.
Resolution:
All continuous tone imagery should have a minimum resolution of 300dpi at actual print size.
Color modes:
All elements should use CMYK color mode. Convert all spot colors to CMYK, including vector graphics that may be placed from Illustrator or other vector programs.
Rich Black:
Rich black text (black text that uses 2 or more process colors to darken the appearance of black) is prone to reveal registration variances on press. For this reason, please limit the use of rich black text to large headline text or large elements with no fine detail.
Ad Size
|
W x H
|
| 2-page spread bleed |
17 x 11.125 |
| 2-page spread (no bleed) |
15.75 x 10 |
| Full page bleed |
8.75 x 11.25 |
| Trim size |
8.375 x 10.875 |
| Full page (no bleed) |
7.25 x 10 |
| 2/3 vertical |
4.75 x 9.625 |
| 1/2 horizontal |
7.25 x 4.75 |
| 1/2 vertical |
3.5 x 9.625 |
| 1/2 island |
4.75 x 7.25 |
| 1/3 vertical |
2.25 x 9.625 |
| 1/3 square |
4.75 x 4.75 |
| 1/4 vertical |
3.5 x 4.75 |
| 1/6 vertical |
2.25 x 4.75 |
|